RELATIONAL CAPITAL AS AN INSTRUMENT OF INCREASING COMPETITIVENESS

Regina Lenart

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 14-26

Abstract: In the paper is made an attempt to provide analyses of theoretical fundamentals and principles of cross-organisational collaboration, collaborative advantage, and also of corporate social responsibility. It allows to know the essence of this notion in the context of increasing company's competitive advantage. Investigations show that organisational collaboration is becoming a universal instrument of pro-ethical management oriented to harmonisation of company 's goals and objectives with justified expectations of external and internal stakeholders. It creates conducive circumstances to increasing competitive advantage of modern companies

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:14-26

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