MANAGEMENT STRATEGIES IN EUROPEAN AERONAUTIC INDUSTRY IN THE 1970 – 2013 PERIOD

Daniela Mocenco and Monica Dudian

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 262-270

Abstract: The aim of this paper is to give a synthetic snapshot over the evolution of the architecture of the European aeronautical industry and the strategies applied in this industry between 1970- 2013. Taking into account the evolution in time of the aeronautic structure, we identified the principal means by which this industry has gradually gained supremacy in the market. The paper is structured as follows: the first part presents the scientific references; part two focuses on the structure, management strategies and performance of the Airbus Group over the period 1970 – 2013 and the last part is devoted to conclusions.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:262-270

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