PERSPECTIVES ON FLAT GLASS MARKET – MARKETING AND MANAGEMENT CHALLENGES FOR SUSTAINABLE DEVELOPMENT

Florin Dr?ghescu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 509-517

Abstract: The fascinating world of glass seems to be dominated by engineers and architects and not so much by economists, even though in the end the decisions concerning the choosing of the appropriate flat glass for a building or a vehicle are decisions with a deep economical impact, whether it is financial, operational or marketing-related. The techniques and methods employed for the obtaining of glass are becoming more and more efficient and are ensuring varied and useful properties for a wide range of activity domains. This article wishes to explore the sector of flat glass from the perspective of management and marketing challenges both at a global level as well as in Romania by means of case studying the multinational company Saint-Gobain, the flat glass division. The new assortments of glass and its transforming into products with an added value are management and marketing decisions in view of achieving sustainable development in the Romanian flat glass industry

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:509-517

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