MANAGING ORGANIZATIONAL CHANGE AND INNOVATION ON ROMANIAN SMES

Eduard Ceptureanu () and Sebastian Ion Ceptureanu ()

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 663-669

Abstract: The process of change occurs throughout the universe, including our private life or in the life of organizations. Knowledge of the change process in order to rule it possible, is a characteristic of an effective management that can generate organization competitiveness. Change of organizational and managerial paradigms involves crossing: 1. from the rigid hierarchy to flexibility; 2. use of new organizational models in flexible networks, clusters, technologies, in which an important role are played by SMEs (based on high-tech), virtual companies; 3. from the success on a national market to success on a global market; 4. from the long technological cycles to continue innovation; 5. from the comparative advantage to competitive advantage.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:663-669

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