MEASURING CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF MICRO AND SMALL ENTERPRISES – PILOT STUDY

Tomina Gabriela Saveanu, Maria-Madela Abrudan, Adriana Giurgiu (), Liana Eugenia Mester and Nicoleta Bugnar

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 826-836

Abstract: Corporate Social Responsibility (CSR) is a concept of important audience during the latest years in Romania, both to practitioners and academics. However, both the definitions and the measurements of these processes are under constant debate. In the last 50 years, theoreticians failed to fully agree upon what constitutes a socially responsible corporation. One can find more consensus regarding the practices that highlight social performance of organizations. Using the stakeholder management approach, several studies revealed the impact of different groups in shaping the social orientation of companies. In our paper we investigated social responsibility relates aspects of small and medium enterprises in Oradea, Romania. The main focus relies on testing the applicability of international measures of CSR based on stakeholder approach. Assuming that in Romania we rather face normative isomorphism regarding social practices of companies, we expected that international measures will apply mostly in international large companies. Nevertheless our data supported the idea that SME’s display different forms of social involvement. More, stakeholder approach to CSR is relevant yet it the tested scale should be better adapted to fit Romanian small and medium enterprises.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:826-836

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