THE INTERNAL COMMUNICATION IN THE EDUCATIONAL ORGANIZATION

Constan?a Popescu and Carmen-Elena OLTEANU (andreiana)

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 879-888

Abstract: The force and the permanence of technology innovations, of economic and political pressures environment have generated in the modern educational organization a ubiquitous need to adapt to change. To inform, to secure, to motivate, to involve, to value the professional community, to promote the group cohesion, to solve the crisis situations, to decide, to coordinate, to assess represent managerial requirements that assign to the internal communication the status of management tool for the implementation both of the evolution and the performance principle. Considering these facts, internal communication is vital, especially when the welfare of the employees is threatened. It is obvious that the relational size of the communication cannot be ignored. The teacher needs to be informed about the workload, but he is equally in constant search for satisfaction, motivation and involvement in the work. The analysis of the relationship between the internal communication and the management requires a reflection on some problematical aspects represented by communicational stakes in the educational organization, by the relational and technical dimension, components of communication which are of equal weight in contemporary management, by the anticipation of possible trends of the act of communication inside the professional community. In the near future, the educational management will require to the internal communication a human finality that would harmonize with the economic one, an ethical implication, a consolidation of the organization’s value. Otherwise, the communication will become a tool of propaganda and will lose credibility.

Date: 2014
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