USE OF INNOVATIVE INFORMATION TECHNOLOGIES IN THE ACTIVITIES OF PRESENT-DAY HOTELS

Miroslaw Marczak

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2015, vol. 9, issue 1, 388-398

Abstract: The main purpose of this article is to present innovative information technologies as one of the most important elements of the functioning of present-day hotels. The article covers among others the idea of hotel industry. The notion of innovation was explained. Furthermore, the main types of information technologies used in the present-day hotel industry were defined. A short characterization of these was provided, as well. The last part of the article presents the activity of an example of a hotel (i.e. the PURO Hotel in Wroclaw). Its operations are based to a significant extent on the use of present-day information technologies. In the article, a research hypothesis was accepted stating that the functioning and the market success of present-day hotels is determined to a great extent by the use of effective and innovative technological solutions in the area of information, without which the activity of these facilities would not bring the expected benefits in the form of an increased interest in the hotel’s offer and an increased number of hotel guests. This translates directly into the financial result.

Keywords: innovation; information technologies; hotel; hotel industry. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:9:y:2015:i:1:p:388-398

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