GAINING COMPETITIVE ADVANTAGE USING SOCIAL MEDIA. LONGER ALLOWS ROMANIAN RURAL TOURISM INDUSTRY TO IGNORE PRESENCE ON SOCIAL MEDIA?

Florin Popescu and Ionela Claudia ALECSA (stirbet)

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2015, vol. 9, issue 1, 513-522

Abstract: With the advent of smart phones, the Internet has moved from desktop to each pocket, determing the number of people accessing social media to grow, especially teenagers and young adults who overwhelming identify with the social media profiles. In the new economic normality which we live, the internet and especially social media networks have been transformed from a tool to make friends in an interactive platform for business. Member’s (company’s) interaction on social media could offer tremendous opportunity for entrepreneurs to develop competitive advantages in relation to other players in the market. Two or more industries offering the same products or services, and witch are in proximity to each other, have become normality in today's competitive environment. Tourism is among the industries that are facing huge increasing challenges in competitive environment, social media network playing a significant role, not only allowing different destinations a direct interaction with visitors and internet platforms, but also monitoring and evaluation of tourism services. The main goals of this study is to show the opportunities offered by social media and to highlight that strategy aligned with social media can help Romanian rural tourism destinations to gain competitive advantages. The discussions and limitations are discussed in the end of the research.

Keywords: competitive advantage; competitive intelligence; social media; social intelligence; touristic destination; rural tourism. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:9:y:2015:i:1:p:513-522

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