THE PAST, PRESENT AND FUTURE OF DESTINATION MANAGEMENT ORGANIZATIONS (DMO) – THE EXAMPLE OF NATIONAL TOURISM ORGANIZATIONS (NTO)
Jacek Borzyszkowski
Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2015, vol. 9, issue 1, 56-66
Abstract:
The present article covers an evolution of national tourism organizations (NTOs) that play the role of national destination management organizations (DMOs). First, the history was depicted of NTOs including an indication of the periods when they were coming into existence as well as their development, while at the same time defining the differences that occur between the individual regions of Europe. In the further part, selected assumptions were presented connected with the current forms of these organizations, i.e. the scope of tasks realized and the problem of expenditures related to their operations. Also, the potential directions were indicated of the developemnt of the organizations examined while presenting a shift from a strictly marketing orientation into comprehensive management of the destination. The study was preceded with a theoretical analysis of the following notions: national tourism organizations and destination management organizations.
Keywords: destination management organizations; national tourism organizations (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:9:y:2015:i:1:p:56-66
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