A STRATEGIC APPROACH OF SOCIAL RESPONSIBILITY IN INSTITUTIONS FROM PUBLIC ORDER AREA

Danut Ileana

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2015, vol. 9, issue 1, 853-859

Abstract: Following the economic and social context changes in which public institutions operate, it has increased expectations about their responsible behavior on the public funds expended for their activity. Constant expectations appear in the area of human resources and overall impact of the institution's activity on society and the environment. Social responsibility is becoming increasingly important as a strategic organizational approach, and not just a peripheral activity linked exclusively to the organization's reputation and image. In order to be effective, social responsibility programs and activities of a public institution need to be integrated in the institution's strategic plan. In this regard we have proposed, based on exploratory research undertaken on literature and empirical research conducted on the institutions from the public order area, the implementation of a strategic grids in order to ensuring efficiency of the core activities and full and coherent integration of social responsibility programs in core strategy of public institution. This model is adapted to be applied on the institutions from the public order area.

Keywords: social responsibility; strategic approach; public sector; institutions from the public order area (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:9:y:2015:i:1:p:853-859

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