DIRECT ASSESSMENT OF THE ROMANIAN ECOTOURISM SERVICES QUALITY USING THE FOCUS GROUP METHOD

Alina Gheorghe and Florea Parvu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2015, vol. 9, issue 1, 932-939

Abstract: Assessing the ecotourism quality by specialists from Romania, was considered to be useful, using the qualitative research marketing method Focus Group, having the main objective, determining the strengths and weaknesses of the ecotourism quality in the country. This research was presented in the doctoral thesis Quality of ecotourism services. Methods of evaluation and its improvement strategies in Salaj County. In analyzing the ecotourism field can be proved that it is necessary for a better communication between travel agencies of incomming and units that provide accommodation service, food, recreation and transportation, so that potential ecotourists benefit from those ecotourism complex packages. It is also pointed out that, through the implementation of eco systems in accommodation units, and also by providing for consumption of products containing bio menus, the quality of ecotourism is not put under question and helps meeting demand and completing it, leading to its improvement.

Keywords: the role of ecotourism; ecotourism services management; ecotourism services quality; Focus Group Method; human resources in ecotourism. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:9:y:2015:i:1:p:932-939

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