REVIEWING THE PERFORMANCE OF ORGANIC E-SHOPS IN ROMANIA

Adina Munteanu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2015, vol. 9, issue 1, 999-1008

Abstract: The organic market is on a growing trend in Europe and in Romania the ecommerce business for the organic products is slowly maturing. This article aims to identify the characteristics of e-shops selling organic products in Romania. For this purpose, 50 e-shops were identified and a benchmarking analysis was performed. Based on the benchmarking criteria, a scoring method was developed in order to rank the performance of these organic shops. Moreover, a consumer survey was deployed to verify some of the insights of the analysis. The results of this study have managerial implications at the strategic and also operational level. In addition, we makes recommendations for the improvement of the overall performance of the organic e-commerce in Romania based on current and previous studies.

Keywords: benchmarking; ecommerce; e-shops; organic products; Romania (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:9:y:2015:i:1:p:999-1008

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