The Economic and Social Impact of Sport in Local Communities

Catalin Octavian Manescu ()
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Catalin Octavian Manescu: Bucharest University of Economic Studies

Marathon, 2023, vol. 15, issue 2, 70-77

Abstract: Through its socio-cultural dimensions, sport offers a unique opportunity to get to know other people, to communicate with them, to take on different responsibilities, to acquire moral attitudes (for example, tolerance, respect for fellow human beings, etc.), to accept behaviours linked to the activity (which contributes to personality development), to experience emotions that are more difficult to feel in other spheres of life, accept positive lifestyle elements (e.g., those linked to diet, rest, etc.), to adapt to the objective being pursued (through cooperation, cohesion, etc.) and become more active in society, stimulated by the performances of others. The factors that lead to the consolidation of the economy of a region or a community are presented, by giving the example of large scale events organised, where sports infrastructures are built, local and international tourism is stimulated, substantial financial resources are generated from television rights, sponsorship, entry fees, licences (advertising), stamp and coin issues, etc, and, at the same time, large numbers of people are mobilised to support these events. Sport has become a huge economic enterprise which, if properly managed, can bring consistent benefits at both micro-economic (club, city, region) and macro-economic (a country's entire economy) levels.

Keywords: sport; education; economy; social activities; community; strategy; key concepts (search for similar items in EconPapers)
Date: 2023
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