POSIBILIT??I NECONVEN?IONALE DE PUBLICITATE PL?TIT? ÃŽN INTERIORUL ?I ÃŽN PERIMETRUL ARENEI SPORTIVE

Vlad Rosca ()
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Vlad Rosca: Academia de Studii Economice din Bucuresti

Marathon, 2012, vol. 4, issue 1, 94-100

Abstract: Advertising spaces for sponsors are to be found on nearly all stadiums in which sporting contests are being held. Next to the classic advertising panels at the sidelines, there is the possibility of identifying new advertising spaces, less conventional. Each communicational support which the sponsor can use to make his brand identification elements seen or heard is a potential advertising space. This paper aims to identify some of these unconventional spaces and describe them briefly.

Keywords: sport marketing; inside-venue advertising; sports promotions; sport advertising. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rom:marath:v:4:y:2012:i:1:p:94-100

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