APPLYING PROFESSIONAL MANAGEMENT TOOLS IN SPORT:AN EUROPEAN PRIORITY

Marian Nastase () and Sebastian Munteanu
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Marian Nastase: Academia de Studii Economice Bucuresti

Marathon, 2012, vol. 4, issue 2, 61-67

Abstract: Gaining competitive advantages by the running of well-founded measures in terms of management became, in all fields of activity, a condition of permanence and resistance on the market for organizations of all kinds. In such circumstances professional management tools takes multiple meanings, the great challenge coming just from its application in fields such as social, cultural and ecological ones. Sports make no exception so we decided to reveal some specific management tools and measures which should be adapted and very useful for European organizations in this field. In the same way, a professional management implies an efficiency evaluation and continuous efforts for increasing it. The difficulty of determining the efficiency of the sport activities results in their specificity of being a mix between economic and socio-cultural activities, their effects and efforts being hard to quantify.

Keywords: management; sport; social field; economic field; sport organization; efficiency (search for similar items in EconPapers)
Date: 2012
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Journal Article: APPLYING PROFESSIONAL MANAGEMENT TOOLS IN SPORT: AN EUROPEAN PRIORITY (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:rom:marath:v:4:y:2012:i:2:p:61-67

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