VIEWS REGARDING YOUTH PROFESSIONAL EVOLUTION THROUGH MARKETING STRATEGIES

Gheorghe Jinga ()
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Gheorghe Jinga: The Bucharest University of Economic Studies

Marathon, 2013, vol. 5, issue 2, 169-176

Abstract: An organization exists for a certain purpose, to produce cars, to borrow money, to offer shelter during the night. The mission or its certain purpose is clear from the beginning. In time, the organization leaders might lose interest in their mission or the mission may become irrelevant on a permanently changing market, or it is possible for the mission to become unclear while the organization is developing different products and launches on new markets. The organization’s mission is defined by five distinctive elements. The first one is its history. Every organization has a goal, politics and achievements history. The second element is represented by the actual preferences of the leaders. In the third place, the market conjunction has an important influence. In the fourth place, based on its resources, the organization decides which of its missions are the best and most likely achievable. In the fifth place, it needs to take into account its specific abilities and in this way to establish the mission. All organizations make declarations regarding their missions, which are transmitted to the leaders, to employees, and of course to the clients and other public organizations. The declaration of intent should determine all employees to act individually and together for reaching the organization’s goals. The missions are accomplished when they are guided by a vision that represent the essence of being and which is very difficult to achieve.

Keywords: marketing strategies; sports; professional evolution; human activity (search for similar items in EconPapers)
Date: 2013
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