COMMUNICATION STRATEGY FOR A PHYSICAL EDUCATION AND SPORT DEPARTMENT

Cristiana Pop ()

Marathon, 2013, vol. 5, issue 2, 192-197

Abstract: Communication strategy of physical education and sports departments in an institution of higher education is, ultimately, a form of adaptation to new and changing environmental conditions (legal, political, internal organization and financial) in which they operate. Developing a communication strategy is an approach that is based on the research group aims to be influenced and on the effort to build a message, an image and emotional state to determine a change in perception, attitude and behavior considered favorable for all students involved. The study case discussed in this paper is eloquent for specialist involved in promoting physical activity and competitions in universities. It provides very specific and useful communication means and aims, some analysis samples and evaluation methods for physical education and sport teachers.

Keywords: analysis; student’s involvement; physical activity; message Journal: Marathon (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:marath:v:5:y:2013:i:2:p:192-197

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