HOW IS DESTINATION LOYALTY CORRELATED WITH SPORT TOURISM PROPAGATION? AN OVERVIEW

Akbar Heidary ()
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Akbar Heidary: Department of Physical Education, Zanjan Branch, Islamic Azad University, Zanjan, Iran

Marathon, 2014, vol. 6, issue 2, 215-221

Abstract: The decision of tourists to choose a destination is one of the important issues that has been considered by researchers. Based on the results, safety, service quality, destination image and social environment may be antecedents of destination loyalty in sport tourism. Soccer premier leagues` authorities in Iran are supposed to consider spectators and fans` concerns in to consideration in order to substantiate their destination loyalty. The present study develops a theoretical background in this respect. All the underlying theoretical background has been taken into consideration. Based on the results, safety, service quality, destination image and social environment may be antecedents of destination loyalty in sport tourism. Keywords: Destination, Loyalty, Conceptual framework.

Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:marath:v:6:y:2014:i:2:p:215-221

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