Internal Communication - Its Role and Performance in Developing the Strategy of an Organization

Florentina Pãžrjol () and Lia Lucica Radomir ()
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Florentina Pãžrjol: West University of Timisoara, Romania
Lia Lucica Radomir: SC NOSICON SRL, Romania

Management and Economics Review, 2016, vol. 1, issue 1, 52-70

Abstract: The present paper, entitled "Internal Communication - Its Role and Performance in Developing the Strategy of an Organization ", aims to identify the importance of internal communication in any organization and especially to identify the way in which the strategy of an organization is influenced by an efficient internal communication. Moreover, with the help of the case study we will be able to identify what are the most efficient means of communication in an organization and also what the employees of a company think about every means of communication used inside the organization in which they work. The final purpose of the questionnaire used for the case study is to identify the role of internal communication within SC PROFI ROM FOOD SRL Company. The questionnaire is also trying to see which are the most efficient means of communication both between the employees of the same department and the means of communication between different departments. To obtain results as relevant as possible for the case study, the questionnaire was applied in several departments inside the organization. Through this case study we aimed to provide a clearer image of the means of communication and of how information is transmitted within a department but also at the company level.

Keywords: internal communication; strategic communication; means of communication; company strategy. (search for similar items in EconPapers)
JEL-codes: D22 D83 J28 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:merase:v:1:y:2016:i:1:p:52-70

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