The Influence of Social-Media on Audiences of the TV Channels in Romania

Alina Dinu (), Raluca Mare (), Ion Tudor (), Lorian-Ovidiu Vintila () and Raluca-Elena Ghinea ()
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Alina Dinu: Bucharest University of Economic Studies, Romania
Raluca Mare: Bucharest University of Economic Studies, Romania
Ion Tudor: Bucharest University of Economic Studies, Romania
Lorian-Ovidiu Vintila: Bucharest University of Economic Studies, Romania
Raluca-Elena Ghinea: Bucharest University of Economic Studies, Romania

Management and Economics Review, 2020, vol. 5, issue 2, 217-231

Abstract: Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations.

Keywords: social-media; mass-media; audience; social television. (search for similar items in EconPapers)
JEL-codes: C12 C29 L82 M19 M39 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:merase:v:5:y:2020:i:2:p:217-231

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