ORGANIZATIONAL READINESS FOR BIG DATA ANALYTICS, BUSINESS ANALYTICS ADOPTION AND DATA-DRIVEN CULTURE: THE CASE OF TURKISH BANKING SECTOR

Zafer Aykanat (), Tayfun Yildiz () and Ali Kemal Çelä°k ()
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Zafer Aykanat: Faculty of Economics and Administrative Sciences, Department of Management and Organization, Ardahan, Turkey
Tayfun Yildiz: Faculty of Economics and Administrative Sciences, Department of Management and Organization, Ardahan
Ali Kemal Çelä°k: Faculty of Economics and Administrative Sciences, Department of Quantitative Methods, Ardahan, Turkey

Management Research and Practice, 2025, vol. 17, issue 1, 18-34

Abstract: This paper purposes to determine the mediating role of business analytics on the relationship between barriers on big data and data-driven culture in developing economies. The sample of this paper is 193 individuals working at eight commercial banks in two provinces of Turkey. The dataset is gathered using Partial Least Squares Structural Equation Modeling (PLS-SEM). The empirical findings indicated that barriers of big data for organizational preparation have been found to have a statistically significant negative effect on adoption of business analytics and data-driven culture. Adoption of business analytics is found to have a full mediation impact on the relationship between barriers of big data and data-driven culture. Bank employees put forward lack of qualified sources as the most important big data barrier among barriers of big data. The results highlight the importance of required resources for organizational preparation and qualified personnel.

Keywords: big data analytics and barriers; business analytics adoption; data-driven culture; organizational readiness; banking (search for similar items in EconPapers)
Date: 2025
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