BENCHMARKING THE PERFORMANCE OF MALAYSIA’S CONSTRUCTION INDUSTRY

Tamara JOVANOV Apasieva, Stefani Ugrinovska and Monika Arsova

Management Research and Practice, 2026, vol. 18, issue 2, 16-36

Abstract: WHAT MAKES CONSUMERS BUY BRANDED GOODS IN DEVELOPING MARKETS? THE IMPORTANCE OF LOYALTY, E-WOM AND HABITS

Keywords: Brand; Consumer Behavior; Developing Country; Brand Equity; Positioning. (search for similar items in EconPapers)
Date: 2026
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