THE CONTRIBUTION OF PUBLIC AND PRIVATE INVESTMENTS TO THE GROWTH OF CONFERENCE TOURISM IN GREECE

Vasiliki Delitheou (), Maria Vinieratou () and Maria Touri ()
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Vasiliki Delitheou: University of Central Greece, Labrou Katsoni Square, 32 100, Levadeia, Greece
Maria Vinieratou: Harokopeio University, 70 El. Venizelou, 17671, Athens, Greece
Maria Touri: ING Life Insurance Company S.A., 198, Syngrou Av., 17671, Athens Greece

Management Research and Practice, 2010, vol. 2, issue 2, 165-178

Abstract: The classic model of the Greek tourism product, sun, sea, ancient ruins, is no longer sufficient nor in all probability sustainable. Rival countries have a similar tourist market. This is why diversification of the tourism product and restructuring of supply are needed to face two considerable challenges: those of growing competition and of the chronic structural problem of Greek tourism, which is seasonality. Recently moves have been made to promote Greece as a tourist destination. Promoting Greece as a country for conference tourism is though something completely different. It is directed at a different kind of public and promotes different strong points of the country.That is why both the public and private sector play a key role in developing and promoting Greece as a conference destination.

Keywords: Conference tourism; Private Investments; Public Investments. (search for similar items in EconPapers)
JEL-codes: R53 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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