EMERGING MARKETS: CONCEPT EVOLUTION AND BUSINESS ENVIRONMENT PARTICULARITIES

Elena Serban (), Daniela Borisov () and Razvan Dobrea ()
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Elena Serban: Academy of Economic Studies, Piata Romana, 6, Bucharest Romania
Daniela Borisov: Academy of Economic Studies, Piata Romana, 6, Bucharest Romania

Management Research and Practice, 2012, vol. 4, issue 2, 5-19

Abstract: The purpose of the article is to present the way in which the companies are doing business on the emerging markets, even if they are aware of the fact that the economy has institutional voids. The article presents some aspects of global economic climate and the investment opportunities on the emerging markets. In order to enable this process, it is important to define the concept of emerging market from the business participants point of view and also their motivation to invest on such markets.

Keywords: emerging markets; business strategies; multinationals; local company. (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:mrpase:v:4:y:2012:i:2:p:5-19

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