MARKETING IN THE ROMANIAN SPORT DEVELOPING PROCESS: A SPORT ORGANIZATION MARKETING STRATEGY

Gheorghe Jinga ()
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Gheorghe Jinga: Academy of Economic Studies, Piata Romana, 6, Bucharest, Romania

Management Research and Practice, 2013, vol. 5, issue 4, 68-78

Abstract: The marketing strategy’s role is to define the organization’s attitude towards its environment and behavior in contrast with environment modifications. A marketing strategy expresses a corporation’s option for a certain path chosen out of many others. Completing a strategy needs a factor analysis: the macro and micro-marketing environments as well as the internal area of that organization which ultimately lead to designing a strategic set of marketing alternatives as a result of this process. In order to be successful, a sport organization must have a base strategy which can train human resources and to transform any potential in real performance.

Keywords: process; strategy; sport organization; marketing mix; objectives (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mrpase:v:5:y:2013:i:4:p:68-78

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