IS COLLECTIVE MEMORY IMPRESSED BY URBAN ELEMENTS?

Mehrnaz Molavi, Elmira RAFIZADEH Malekshah and Elaheh RAFIZADEH Malekshah

Management Research and Practice, 2017, vol. 9, issue 1, 14-27

Abstract: Rapid changes in our cities destructs familiar elements and transforms accustomed environment into a strange one. Collective memory of citizens can prevent or at least slow down these destructions and helps strengthening links between citizens and their environment. Urban elements such as shrines, bridges, towers and even sculptures are symbols of urban identity and daily recognition of them rehabilitates collective memory constantly. This survey aims to investigate the role of urban elements in memorability of urban environment. Some of the urban elements of Babol city were surveyed through 150 questionnaires (by Cochran method) filled by citizens. Questionnaires were analyzed by correlation method with SPSS software. Results show that degree of memorability of urban elements for people are significant and can lead to identification of urban spaces.

Date: 2017
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