NUDGING DIGITAL TRANSFORMATION: BEHAVIORAL ECONOMICS APPROACHES TO E-GOVERNMENT ADOPTION IN THE EUROPEAN UNION WITH IMPLICATIONS FOR ROMANIA

Maria Alexandra Craciun (), Monica Dudian () and Dan-Alexandru Lazar ()
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Maria Alexandra Craciun: PhD Candidate, Bucharest University of Economic Studies, Faculty of Economics, Bucharest, Romania
Monica Dudian: Professor, PhD, Bucharest University of Economic Studies, Faculty of Economics, Bucharest, Romania
Dan-Alexandru Lazar: PhD Candidate, Bucharest University of Economic Studies, Faculty of Administration and Public Management, Management Doctoral School, International Centre for Public Management, Bucharest, Romania

REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, 2025, vol. 2025, issue 44, 60-74

Abstract: This paper examines the application of behavioral economics principles to digital government adoption across the European Union in 2024, with specific implications for Romania and Eastern Europe. Despite increasing investments in digital infrastructure and services, individuals’ adoption of e-government solutions remains uneven across Europe, with behavioral barriers often overlooked in technology adoption strategies. The study employs comparative analysis of existing data from the EU Digital Economy and Society Index (DESI), national digital government initiatives, and published case studies to identify effective behavioral interventions. The research aims to identify critical behavioral techniques driving digital adoption in European public administration, including pre-filled forms, user support, mobile centricity, and transparency by design. Findings reveal important considerations for Romanian public administrators seeking to accelerate digital government adoption through behavioral approaches. This paper contributes to the ongoing research in the field of behavioral public administration by analytically comparing successful behavioral strategies in the European digital government context and proposing similar strategies to be applied in Romania's ongoing digital transformation efforts.

Keywords: behavioral economics; behavioral insights; digital transformation; public administration, public services (search for similar items in EconPapers)
JEL-codes: A12 D0 R5 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rampas:v:2025:y:2025:i:44:p:60-74

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