pROMOTING GREEN TOURISM FOR FUTURE SUSTAINABILITY

Alhilal Furqan (), Ahmad Puad MAT Som () and Rosazman Hussin ()
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Alhilal Furqan: School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia
Ahmad Puad MAT Som: School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia
Rosazman Hussin: School of Social Sciences, Universiti Malaysia Sabah, 88999 Kota Kinabalu, Sabah, Malaysia

Theoretical and Empirical Researches in Urban Management, 2010, vol. 5, issue 8(17), 64-74

Abstract: Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Furthermore, achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss green tourism concept, green tourism certification and its processes as well explain the comparative approaches of green tourism in a few countries. Towards the end, by this green labeling, the industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience.

Keywords: green; tourism; certification; sustainability. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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