L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici

Alberto Bucci (), Massimiliano Castellani () and Paolo Figini
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Massimiliano Castellani: Alma Mater Studiorum -Università di Bologna, sede di Rimini

Rivista di Politica Economica, 2003, vol. 93, issue 3, 183-224

Abstract: In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of production and profits. The effects of investment decisions in sponsorship are analysed in both a static and a dynamic framework.

JEL-codes: D92 L2 M3 Z1 (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:rpo:ripoec:v:93:y:2003:i:3:p:183-224

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