Corporate social responsibility, NGOs and business partnerships for social sustainability

Ana Maria Moldovan, Matthew Greenley and Elena Simina Lakatos ()
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Ana Maria Moldovan: Management and Economic Engineering Department, Faculty of Machine Building, Technical University of Cluj-Napoca, Romania
Matthew Greenley: Center for Innovation and Organizational Sustainability, Romania
Elena Simina Lakatos: Management and Economic Engineering Department, Faculty of Machine Building, Technical University of Cluj-Napoca, Romania, and Center for Innovation and Organizational Sustainability, Romania

Review of Applied Socio-Economic Research, 2016, vol. 11, issue 1, 51-56

Abstract: This article provides information regarding the potential of Corporate Social Responsibility (CSR) to bridge the gap between non-governmental organizations (NGOs) and businesses in order to create meaningful socially sustainable projects in specific community environments. Companies as well as NGOs have placed attention on this specific field of interest in the past but often fail to reach the primary goals of the desired community projects due to a lack of knowledge and resources in developing and integrating the projects. This article explains how NGOs and various businesses can benefit each other in a mutual way through a collaboration of reputation, knowledge and effective resources.

Keywords: non-governmental organizations; business sustainability; corporate social responsibility; social sustainability; partnerships (search for similar items in EconPapers)
JEL-codes: L21 L31 M14 Q01 (search for similar items in EconPapers)
Date: 2016
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