Book Review - The role of language and symbols in promotional strategies and marketing schemes. Eds. Manuela Epure Lorena Clara Mihaes, IGI Global, 2018

Anda Dimitriu
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Anda Dimitriu: Junior lecturer, University of Bucharest, Romania

Review of Applied Socio-Economic Research, 2018, vol. 16, issue 2, 107-110

Abstract: Brand new and exceptionally topical for the contemporary world, The Role of Language and Symbols in Promotional Strategies and Marketing Schemes is edited by two Romanian scholars who come from different fields and who take full advantage of this difference in academic backgrounds. As such, instead of a splintered collection of self-standing articles, the volume takes shape as a fluid and cohesive perspective on a vast and difficult topic, which is most of the times hard to pinpoint. In short, the editors propose a kaleidoscopic investigation into the ever-evolving field of marketing and receive well-argued answers and pertinent examples from myriad perspectives and from researchers on four continents.

Keywords: marketing; advertising; applied linguistics; interdisciplinarity (search for similar items in EconPapers)
JEL-codes: Y30 (search for similar items in EconPapers)
Date: 2018
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