Impact of Intellectual Capital on the Competitive Advantage in Jordanian Telecom Companies: "A Case Study on Orange Company"

Ahmed Hashem Al Assaf
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Ahmed Hashem Al Assaf: Business school, Business Administration Department Al - Zaytouna University, Amman, Jordan

Review of Applied Socio-Economic Research, 2020, vol. 19, issue 1, 33-46

Abstract: The present study aimed to recognize the impact of intellectual capital in achieving competitive advantage in Jordanian telecommunications companies. The study sample consisted of(245) employees, who were selected by a simple random method, and it represents about(42.3%) of the overall study population. The study adopted a descriptive field survey methodology. Two instruments were developed by the researcher to measure the intellectual capital and the competitive advantage variables. The study aimed to answer the following two questions: - Does the intellectual capital with its dimensions (human capital, structural capital, overhead capital) exist in Jordanian telecom companies? - Is there an impact of intellectual capital with its dimensions (human capital, structural capital, and capital) on achieving a competitive advantage with its dimensions to the Jordanian telecom companies?. The population of the study represented all the employees of Orange Mobile Telecommunication Companies in Jordan and the sample of the study consisted of (245 )employees. After the data has been collected and analyzed the following results have been found: - There is a significant impact of intellectual capital dimensions(human capital) on competitive advantage in the Jordanian telecommunications companies, and the value of Beta indicates a positive direction of the relationship. - There is a significant impact on the intellectual capital dimensions(structural capital) on competitive advantage in Jordanian telecommunications companies. And the value of Beta indicates a positive direction of the relationship. - There is a significant impact of the intellectual capital dimensions(relational capital) on competitive advantage Jordanian telecommunications companies, and the value of Beta indicates for a positive direction of the relationship.

Keywords: Intellectual Capital; Competitive Advantage; Jordanian telecom companies; Orange Company (search for similar items in EconPapers)
JEL-codes: D21 O34 (search for similar items in EconPapers)
Date: 2020
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