Big Data Project -- Bank Marketing Campaign

Yiheng Wu
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Yiheng Wu: The Summit Country Day School, USA

Review of Applied Socio-Economic Research, 2021, vol. 21, issue 1, 99-110

Abstract: When I first looked at the database, I found it different and enjoyable. It is not only a real-life situation I can analyze but also a good chance for me to combine information I have learned in school with new information I learned through machine learning and form a path to the result. There are phrases I did not understand or have not even heard of but conquering them through and finishing four major machine models is beyond another level of achievement for me. I made lots of illustrations including graphs and tables to better represent how machine learning functions and how results are achieved

Keywords: Bank; Machine learning; Marketing (search for similar items in EconPapers)
JEL-codes: H M (search for similar items in EconPapers)
Date: 2021
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