CSR communication and its impact on corporate image

Vladimira Jurisova () and Katarina Durkova ()
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Vladimira Jurisova: University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia
Katarina Durkova: University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia

Review of Applied Socio-Economic Research, 2012, vol. 4, issue 2, 145-149

Abstract: The paper deals with CSR communication by means of internal and external tools and the impact it has on corporate identity. At present the issues of corporate social responsibility, i.e. voluntary integration of social and ecological interests into the daily activities and interactions with business partners, receive more and more attention. Many countries have started to cultivate their environment for this subject and at the same time they are being pushed forward by the public opinion. The customers are more demanding in terms of the products' quality, they search for eco-friendly products and are willing to put pressure on companies that are polluting the environment. That is why it is important for the companies to communicate about the corporate social responsibility. Communication and utilization of the individual internal and external tools for communicating corporate social responsibility currently have a great influence on the global corporate identity.

Keywords: corporate social responsibility; communications; internal tools; external tools; corporate identity; corporate image (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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