Affiliate marketing in the context of online marketing

Vladimira Jurisova ()
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Vladimira Jurisova: University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia

Review of Applied Socio-Economic Research, 2013, vol. 5, issue 1, 106-111

Abstract: This paper deals with affiliate marketing, in which the seller or service provider is a financially rewarding agent so-called affiliate for each visitor, which through its website to attract a dealer there, who made some activity, either directly purchase products, register to subscribe to a newsletter, or just browsing the site. In this paper, the author tries to define affiliate marketing, the individual entities of affiliate marketing such as merchant, affiliate, network owner, affiliate network, briefly describe the history of affiliate marketing and illustrate its use for example a social network Pinterest.

Keywords: affiliate marketing; merchant; affiliate; network owner; affiliate network; referral link; affiliate lists; post affiliate pro; Pinterest (search for similar items in EconPapers)
JEL-codes: M13 M31 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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