Generating competitive intelligence within higher education institutions. Case study in Constanta Maritime University

Simona Mina (), Felicia Surugiu, Ioana Surugiu and Viorela Georgiana Cristea
Additional contact information
Simona Mina: Constanta Maritime University, Romania
Felicia Surugiu: Constanta Maritime University, Romania
Ioana Surugiu: Constanta Maritime University, Romania
Viorela Georgiana Cristea: Constanta Maritime University, Romania

Review of Applied Socio-Economic Research, 2014, vol. 7, issue 1, 84-93

Abstract: Nowadays marketing strategies means customer and competitive intelligence. In sharp contrast to customer intelligence, there is a little research on how competitive intelligence is actually generated within an organization. Our research intends to establish if Constanta Maritime University is concerned in implementing principles of new public management and in developing and improving the competitive intelligence generation process. Drawing on both department interviews with full time professors who conduct competitive intelligence and academic literature in related fields, the authors established a novel conceptual framework that describes three independent phases of the competitive intelligence generation process: 1. Organizing for competitive intelligence within universities; 2. Searching for information; 3 Sense making of competitive intelligence in developing programs in university. Does our university develop systematic programs for gathering and analyzing information about the educational services' offer of our main competitors? Is the decisional process in university oriented on our educational strategic goals? Is satisfactory of students one of the important objective in educational process? We created a methodological instrument for measuring: student's satisfaction in educational process, collegial evaluation process and satisfaction of professors within university and the way of this level of satisfaction will influence strategically decisions within Constanta Maritime University.

Keywords: competitive intelligence; new public management; quality management (search for similar items in EconPapers)
JEL-codes: I25 I28 O15 O16 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://reaser.eu/RePec/rse/wpaper/R7_9_Mina_Surugiu_Cristea_p84-93.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rse:wpaper:v:7:y:2014:i:1:p:84-93

Access Statistics for this article

Review of Applied Socio-Economic Research is currently edited by Ruxandra Vasilescu

More articles in Review of Applied Socio-Economic Research from Pro Global Science Association Contact information at EDIRC.
Bibliographic data for series maintained by Manuela Epure ().