International Journal of Entrepreneurship, Business and Creative Economy

2021 - 2026

From Research Synergy Foundation
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Volume 6, issue 2, 2026

Effect of Digital Wallet Usage on the Financial Behavior of Millennials in Metro Manila, Philippines pp. 25-43

Mariniella B. Cagayao, Mia Lourdes R. Abergos, Maria Noraine Anciano, Cielo Mae Q. Del Rosario, Rhytheme A. Dionco and Jesus P. Briones

The Five-Dimensional Influencer Marketing Model and Its Impact on Digital Natives' Purchase Decisions pp. 44-64

Ahyar Junaedi

Intellectual Capital Dimensions and Financial Leverage of Indonesian Consumer Non-Cyclicals: The Mediating Role of Profitability pp. 65-84

Fahriza Alfarisy, Zuwina Miraza and Hafriz Rifki Hafaz

Artificial Intelligence and Sustainable Marketing Research (2020-2025): A Bibliometric Analysis of Thematic Evolution and Authenticity Discourse pp. 85-100

Nindya Saraswati

Bridging the Integration Deficit: Developing an Integrated Psychosocial-Financial Health Model for Buy Now, Pay Later Adoption pp. 101-122

Ashri Putri Rahadi and Faqih Ahmad Muzakky

Developing a Competitive Strategy Canvas for MSMEs: A Conceptual Framework Approach pp. 123-147

Maya Malinda, Yolla Margaretha and Elizabeth Wianto

Understanding Smartwatch Adoption in a Developing Economy: An Extended Technology Acceptance Model (TAM) Perspective pp. 148-166

Md. Al Mamun, Md. Chhali Uddin, Shayla Khanom, Abu Daud Mahir and Radoan Islam

Stakeholder Perceptions of the Pentahelix Model in the WMK-MBKM Program at Manado State Polytechnic pp. 167-185

Emmanuel Christian Waraney Kalalo, Marcelo Sumaraw, Theresa Agnes Novia Sahelangi, Hedy Desiree Rumambi, Wenny Anggresia Ginting, Sintia Nurani Korompis and Andreuw Kristian Pantow

Entrepreneurial Leadership Challenges in a Project-Based Wellness Business: A Qualitative Case Study of Yogashala's Organizational Development pp. 186-199

Fazira Rizqy Alfitri, Aditya Liliyan and Agata Safira Prahmayuda

Volume 6, issue 1, 2026

Analyzing and Selecting the Optimal Model for E-Service Quality Measurement in Iranian Network Marketing Companies pp. 1-18

Habibollah Danai, Mohammad Fotouhi Ardakani, Samaneh Soleimani and Faranak Ghezavat

Green HRM and Environmental Performance in Hospitality Sector: The Roles of Employee Innovation and Environmental Regulation pp. 19-36

Yanuar Surya Putra and Ambar Istiyani

Night Market Appeal: How the Quality of Facilities, Food, and Program Content Shapes Visitor Satisfaction and Continuous Visiting Behavior pp. 37-52

Stephanie Caroline and Retno Ardianti

Role of Innovative Entrepreneurship Education on Entrepreneurial Intention among STEM Students at a Rural University pp. 53-70

Nobathembu Faleni and Arthur Mapanga

How Does Brand Awareness Mediate the Influence of TikTok Shop Testimonials and Brand Image on Purchase Intention? A Case Study of DKI Jakarta pp. 71-87

Tanto Adi Pangestu, Ilza Febrina and Mas Sridjoko Darodjatun

Disruption by AI and No-Code Platforms on Traditional IT Business Models: Challenges and Entrepreneurial Opportunities pp. 88-112

Muhamad Sabil Fausta, Herbert Siregar and Madelyne Angelica

Human-AI Resilience in Project Management: A Framework For Post-Ai Digital Transformation pp. 113-127

Jiomarie Jesus, Joeriz B. Arnejo, Danilo Y. Patalinghug, Jovert J. Delegencia and Bridgette Baguio Mananghac

Tax Avoidance in the Energy Sector: The Influence of Corporate Social Responsibility, Company Size, Profitability pp. 128-144

Dika Puspitaningrum, Muhammad Syihabuddin and Fatah Mario Andaru

Employees' Independent Thinking as an Innovation: Its Impact Towards Organizational Performance in Small and Medium Enterprise pp. 145-167

Yubiao Wei and Rovena I. Dellova

Volume 5, issue 2, 2025

Mobile Based Application for Loan Approval and Loan Distribution Using Machine Learning in Savings and Loan Cooperatives pp. 1-18

Benni Agung Nugroho, Rinanza Zulmy Alhamri and Toga Aldila Cinderatama

Impact of Balanced Scorecard Implementation to Employee Well-Being: Evidence from a Manufacturing Company in Vietnam pp. 19-41

Edsel A Patal, Nguyễn Sinh Công, Trịnh Huy NgỠC, Jesus P Briones and Joanna Paula E Verano

Moderating Role of Feedback Methods in Customer-Centric Innovation Adoption: Evidence on Micro and Small Enterprises in Cavite, Philippines pp. 42-62

Xavier Lawrence Mendoza and Nerisa B Abug

Islamic Banking Digital Marketing Strategy: Using Social Media and Content Marketing on Interest in Service Usage pp. 63-82

Mohamad Rafii, Ahyar Junaedi and Bayu Suratmoko

What Really Keeps Coffee Customers Coming Back? The Trust-Mediated Role of Service Quality, Location, and Loyalty pp. 83-95

Nindya Saraswati and Hendrati Dwi Mulyaningsih

Exploring Civil Engineers' Entrepreneurial Competence In South Africa pp. 96-110

Polycarpe Feussi, Charles Mbohwa and Marcus Dlamini

Bridging Networks and Skills: The Moderating Role of Capital Access in Enhancing Post-Migrant SMEs Performance pp. 111-128

Nilla Apsary, Lela Nurlaela Wati and Rita Yuni Mulyanti

The Effect of Customer Experience, Service Quality, and Brand Engagement on Brand Perception in the Multimedia Industry: A Case Study of SON Videoworks pp. 129-144

Satria Veriansyah Wiguna and Putri Dini Octavia Ardiansyah

Volume 5, issue 1, 2025

Customers' Perceptions of Their Satisfaction Toward Online Shopping VS. In-Store Shopping in Angeles City, Philippines pp. 1-24

Maricel Capitulo and Chere' Yturralde

Corporate Culture's Effect on Corporate Sustainability: Exploring the Mediating Effect of Innovation Capability in Foreign Companies Operating in Ghana pp. 25-53

Francis Osei, Beverley Wilson-Wünsch, Collins Kankam-Kwarteng and Alfred Owusu

Relationship between Nano-Entrepreneurship and Employees' Work-Life Balance in a Local Government Unit in the Philippines pp. 54-73

Eric John R Cunanan, Christian L Delos Santos, Jaycee B Esguerra, Jesus P Briones and Marmelo V Abante

The Radical and Disruptive Entrepreneurial Innovation Culture in South Africa's townships pp. 74-90

Bramwell Kundishora Gavaza, Siphenathi Fihla and Regina Stofile

The Role of Fourth Industrial Revolution on Small and Medium Size Enterprises in South Africa pp. 91-107

Paul Saah and Charles Mbohwa

What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets pp. 108-124

Tuwanku Aria Auliandri, Andhy Setyawan, Grace Felicia Djayapranata, Yetty Dwi Lestari, Nurullaily Kartika, Dunga Dwi Barinta, Nurul Khaira and Zainul Musthofa

Volume 4, issue 2, 2024

Branderpreneurship Framing Analysis of MSME Brand "Daviena Skincare" pp. 1-15

Riska Yuliarosa and Bambang Sukma Wijaya

Financial Management Practices and Financial Accounting Standards Compliance: Case of MSMEs in the Northern Philippines pp. 16-34

Kristelle Joy C Placido, Kate Corine R Buduan, Vea Neth A de la Cruz and Ynah Bianca E Reynon

Effects of Human Resource Management Practices on Corporate Entrepreneurship at a State Agency in South Africa pp. 35-51

Aluwani Nthangeni and Marcia Lebambo

Unveiling the Nexus of Distribution Personalization and Content Decentralization: Exploring Brand Recall among Gen Z in Region III, Philippines pp. 52-65

Josephine Diana S Campos and Jofrey R Campos

The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction pp. 66-79

Francis Osei, Joyce Dankwah Owusu and Collins Kankam-Kwarteng

Navigating Uncharted Territory: A post Covid-19 Exploration of the Resilience of Women Owned Small Businesses in the Wake of the Pandemic pp. 80-93

Gift Donga and Tendai Chimucheka

Small Business Development Strategy Through Go Digital in The Martapura Snakehead Fish Floss Business as a Regional Superior Product pp. 94-107

Nurul Wahyuni and Siti Rusidah

Unlocking Potential: Digital Transformation and Decision Support in Automotive Repair - A Case Study pp. 108-122

Natalia Natalia and Pri Hermawan

Formulation of Hydroponic Green Vegetable Marketing Strategies in Indonesia as An Effort to Enhance Competitiveness pp. 123-139

Lati Sari Dewi

Analysis of Cash Flow and Net Income on Stock Prices in Mining Companies in Indonesia pp. 140-154

Chindy Anggraeni Luthfihani and Se Tin

Can Digital Orientation Assist Digital Marketing and E-Payments Perform Better for MSME Performance in Indonesia? pp. 155-169

Oki Sudrajat, Lela Nurlaela Wati and Abdul Mukti Soma

Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State pp. 170-185

Samuel G Etuk, Nse-Obong Augustine Udoh and Nfawa Erasmus Usani

Breaking Barriers: A Comprehensive Study on Financial Literacy Impacting Women Entrepreneurs' Financial Behavior pp. 186-199

Angelica Y Dangcil, Mary Alexia A Ruiz, Mary Rose R Mateo and Jessica A Alejo

Volume 4, issue 1, 2024

Economic Sustainability and Challenges of Micro and Small Enterprises in the One Town, One Product Program of the Department of Trade and Industry pp. 1-16

Teresita Tawingan

Exploring Project Success Factors in Developing Countries: Focus on Morocco pp. 17-32

Asmaa El Mourabit and Abdeslam El Moudden

An Empirical Study of Dynamic Capability: Leveraging The Roles of Virtual Leadership and Relational Capital pp. 33-48

Asti Khoerunisa, Iwan Hermawan and Rustono Rustono

Consumerism Culture and its Impact on Employees' Work Effectiveness: The Case of a National Government Agency in the Philippines pp. 49-61

Jarick Mar P Gubi, Mary Jane N Morales and Jesus P Briones

Understanding the Factors Shaping Public Accountant's Interest between the Accounting Students pp. 62-77

Diajeng Fitri Wulan, Reni Oktavia and Usep Syaipudin

What Influences User Preferences in Digital Payment Systems? (A Comparative Analysis of E-Wallet in Indonesia) pp. 78-96

Ina Kartika Wati, A Mukti Soma and Heri Ispriyahadi

International Entrepreneurial Culture in the Tunisian Context pp. 97-112

Soufien Zouari

Shaping Entrepreneurial Intention Through Education among Business Undergraduates in an Underdeveloped Economy: Evidence from Yemen pp. 113-129

Mugaahed Abdu Kaid Saleh and Manjunath K R

Enhancing E-Commerce with Big Data: From Browsing to Buying Through Recommendation Systems pp. 130-145

Nuraeni Johnson, Mustika Sufiati Purwanegara and Nur Budi Mulyono

Micro, Small, and Medium Enterprises Based on Creative Economy Increasing the Competitiveness Excellence of The Modern Night Market Perdanaria Jakarta pp. 146-159

Priyono Joko Alam, Lela Nurlaela Wati and Peggy Ratna Marlianingrum

Connecting the Dots in Digital Labor Marketplace: A Bibliometric Review of Global Gig Dynamics pp. 160-181

Praveen Chaudhary and Pratibha Kiran Niroula