International Journal of Marketing and Digital Creative

2023 - 2026

From Research Synergy Foundation
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Analysis of Product Quality and Advertising on the Purchase Intention of Opak Oded Consumers in Sumedang pp. 1-12: Henny Utarsih
A Qualitative Study on Digital Marketing and Market Penetration: Insights from Uganda's Insurance Practitioners pp. 13-29: Perry Gamba and Jesse Doreen Naguyo Schilthuis
The Impact of Digital Marketing on Market Penetration: Strategic Implications for Emerging Markets pp. 30-51: Perry Gamba
Do Store Image and Customer Values Influence Purchase Intention of Private Label Products among Generation Z? pp. 52-70: Nina Maharani, Allya Roosallyn Assyofa, Dede R Oktini and Ririn Sri Kuntorini
Brand Image Mediation in Coffee Shop Consumer Decisions: Marketing Mix Effects in Indonesia pp. 71-87: Mochamad Malik Akbar Rohandi, Allya Roosallyn Assyofa, Putri Fariska and Ratih Hurriyati
Determinants of Digital Banking Usage: The Role of Service Features, Electronic Word of Mouth, and Brand Image in the Use of BRImo Mobile Banking Application pp. 88-103: Nana Soviana, Jumi Jumi and Taviyastuti Taviyastuti
A Service-Dominant Logic Perspective on Technology-Enabled Relationship Marketing and Value Co-Creation in B2B Facility Management Digital Platforms pp. 104-115: Ni Made Ariasih and Bambang Satya Wienantono

Profitability of Cryptocurrency Trading Strategies Employed by Investors of a Philippine-Based Online Community: Basis for the Development of an Investor's Guidebook pp. 1-19: Miriam Belle A. Abarquez, Ernielyn C. Esperanza, Jerwin A. Samson, Heidi C. Turiano, Genieve Aline A. Navela, Jesus P. Briones, Resty P. Umali and Joanna Paula E. Verano
Different Forms of Digital Marketing: A Comprehensive Analysis pp. 20-40: Perry Gamba
The Nexus of Boycott Actions and Promotions on Sales Response and Purchasing Decisions: Evidence from McDonald's in Indonesia pp. 41-60: Mega Maharani, Lela Nurlaela Wati and Mohamad Lutfi
Does Market Orientation Affect the Performance of SMEs? pp. 61-79: Francis Osei, Ernest Yiadom Boakye, Owusu Ansah Kwadwo, Alfred Atakora and Beverley Wilson-WÃ¼nsch
What Keeps Filipinos Watching? The Role of Trust and Content Quality in Netflix Satisfaction pp. 80-95: Eric S Parilla and Marc Edward Abadilla
Marketing Communication Success Through Fandom Activities in the Music Industry K-Pop Fandom Case Study pp. 96-109: Susi Yunarti, Wijayanti and Dian Harmaningsih

The Mediating Role of Product Quality in the Relationship Between Price and Marketing Performance of Small and Medium Enterprises in Ghana pp. 1-17: Collins Kankam-Kwarteng, Francis Osei, Samuel Owusu-Mensah and Beverley Wilson-WÃ¼nsch
Digital Transformation in the Records Management of a Private Higher Education Institution in the Philippines pp. 18-33: Maria Andrea A Wagan, Jesus Briones, Flormando P Baldovino and Rey Fernan G Refozar
Factors Influencing Consumer Purchase Intention in Syar'i Hijabs: Insights in Indonesia's Halal Fashion Market pp. 34-53: Nela Rizlah, Atiyah Fitri and Aslam Mei Nur Widigdo
Influence Affiliate Marketing, Online Customer Review and Online Customer Rating on Shopee Consumers' Purchasing Decisions pp. 54-72: Julia Sapitri, Mas Sridjoko Darodjatun and Lutfi Mohamad
Relationship of Social Media Usage and Employee Performance in a Business Process Outsourcing Company in the Philippines pp. 73-90: Fiel Sair Caubang, Jesus Briones, Flormando P Baldovino and Rey Fernan G Refozar

Social Media Utilization of Microbusinesses in A Component City in Northern Philippines pp. 1-15: Audrei Ceazar E. Binuluan, Sherry Joy D. Gonayon, Aleya Mae R. Mabborang, Ma. Ruiza C. Panaligan, Khamylle Cate C. Sia, Rizza V. Ramos and Karen Joy A. Catacutan
Marketing Practices of a Private Higher Education Institution in the Philippines pp. 16-32: Jojie R. De Ramos and Jesus P. Briones
Impact of Student Attachment on University Reputation: An Analysis of Perceived Quality and Perceived Value pp. 33-51: Efi Fitriani
Comparative Analysis of Tiktok Marketing based on Buyer and Seller Perceptions pp. 52-67: Heppy Agustiana Vidyastuti
Distribution Personalization and Content Decentralization on Brand Recall pp. 68-82: Josephine Diana S. Campos and Jofrey R. Campos

Analyses of Business Attributes and Facebook Utilization: Marketing Insights pp. 1-15: Ma. Charity Reign Dela Cruz, Louis Yucci C. Voluntad and Karl Vince B. Saranillo
Culinary MSME Business Development Model Post the COVID-19 Pandemic pp. 16-31: Lela Nurlaela Wati and Tazqia Amalia
Comparing Marketing Strategies for Cosmetics Between China and The U.S pp. 32-45: Xiwei Yang
Dolomite Beach as a Tourist Attraction in Manila as Perceived by Local Residents: Basis for Tourism Promotion pp. 46-58: Andrea Michlei P. Perez, Raina Jonice B. Reynoso, Sean Pierce T. Salangsang, Bianca Karyl B. TaÃ±aquin, Pia Angela P. Valenzona and Rovena I. Dellova
Kotler's Decision-Making Model as a Predictor of the Consumer Buying Behavior of Young Professionals in the Philippines pp. 59-70: Jefferson Marcelo, Markdolf C. Maliwat and Ivan Dean S. Salacata

Analysis Of Spotify Top Songs During Covid-19 Pandemic pp. 1-14: Atmoko Nugroho, Danny Manongga, Hindriyanto Dwi Purnomo and Hendry Hendry
Marketing Mix Responses of CafÃ© De' Nilo at Taguig City Amidst Pandemic pp. 15-28: Jefferson S Marcelo and Ravenal O Dela Fuente
Understanding the Role of Social Media in Modern Marketing Communications pp. 29-41: Sanan Waheed Khan, Hui Geng, Vahid Norouzi Larsari and Zohaib Hassan Sain
Effect of the Internet on Enhancing Marketing among Business Organizations pp. 42-52: Sarkar Ahmed Saeed, Savo Rezhan Abas and Nada Bashir Abdalkarim
Perception of Bank Managers on the Use of Personal Social Media for Bank Product Promotion: A Narrative Study of Nepal pp. 53-63: Rajendra Gautam Jaishi
Exploring the Implication of ChatGPT AI for Business: Efficiency and Challenges pp. 64-84: Md Arman and Umama Rashid Lamiyar

The Mediating Effects of Self-Concept in the Relationship of Brand Image and Purchasing Buying Behavior pp. 1-12: Eric S Parilla and Marc Edward Abadilla
Meta Analysis of Entrepreneurial Skill and Entrepreneurial Motivation On Business Performance: Mediating Role Of Strategic Leadership In Sme Sector Of Ethiopia pp. 13-25: Dereje Dinsa Negeri, Gada Gizachew Wakijira and Shashi Kant
The Role of Financial Literacy in Strengthening the Effect of Digital Platforms and Financial Technology Peer-to-Peer Lending on Capital Access and MSME Growth: An Empirical Study of MSMEs in DKI Jakarta pp. 26-37: Zulham Efendi, Lela Nurlaela Wati and Arlis Dewi Kuraesin
Exploring the Effects of Technological Advancements on Hotel Guests and Employees in Metro Manila: A Comparative Study pp. 38-53: Jose Ehvenzer P Legaspi, Isabel Andrea D Huerto, Ma Pauline L Advincula, Ranyel C Taperla and Jocelyn Y. Camalig
Market Discipline and Its Impact on Investment Intention: An Analysis of Information and Disclosure Factors pp. 54-65: A Mukti Soma and Rizka Merryanti