Students Satisfaction with the Study Programme of Adult Education at University of Ostrava and Tomas Bata University in Zlín

Tomáš Sadílek

Littera Scripta, 2012, vol. 5, issue 2

Abstract: The paper deals with describing the method of satisfaction measurement as a one of the marketing techniques used for detecting student satisfaction with a study program. In the treatise we try to analyze students satisfaction with the study program of adult education, which is offered at University of Ostrava and at Tomas Bata University in Zlín. In the theoretical part of the paper a methodological approach to satisfaction measurement is described. We focus on the Satisfaction Pyramid method which is suitable for universal satisfaction researches. The database comes from a questionnaire survey to ascertain students satisfaction with nine chosen factors. In the field part calculations of data are presented and describe total satisfaction, Satisfaction Index and partial satisfaction with significant factors like content, teacher expertise, new findings and other. The last part of the paper refers to importance of partial factors. Spokojenost studentů s oborem andragogika na Ostravské univerzitě v Ostravě a Univerzitě Tomáše Bati ve Zlíně

Keywords: marketing research; satisfaction measurement; Satisfaction Pyramid; adult education; marketingový výzkum; měření spokojenosti; satisfakÄ ní pyramida; vzdÄ›lávání dospÄ›lých (search for similar items in EconPapers)
Date: 2012
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