Effect of Corporate Social Responsibility on the Recruitment of Technically Educated Employees

Martin Polívka

Littera Scripta, 2013, vol. 6, issue 1

Abstract: The influence of the corporate social responsibility (CSR) concept on the business performance has been widely discussed recently. According to some researches, respecting CSR could make the responsible company more attractive to quality job-seekers. At the same time, there is a great lack of technically skilled specialists both globally and more important the Czech economy. The aim of this paper is to investigate, whether the technically educated talents take the issue of CSR into account when making decisions about their future employers and therefore, whether the implementation of CSR into the company policy means an advantage in the recruitment for a responsible firm. Questionnaires distributed among the final-year students of technical study programs were chosen as a research method. The results obtained suggest that the technically educated talents consider the issue of CSR to be quite important and that they would definitely prefer an employer who respects this concept. Implementing of the corporate social responsibility idea into the corporate strategy can therefore improve the human resources management of the enterprise with a positive effect on the whole business performance. Efekt spoleÄ enské odpovÄ›dnosti firem na získávání technicky vzdÄ›laných zamÄ›stnanců

Keywords: corporate social responsibility (CSR); human resources; recruitment; triple-bottom line; spoleÄ enská odpovÄ›dnost firem (CSR); lidské zdroje; získávání pracovníků; koncept tří výsledovek (Triple-bottom line) (search for similar items in EconPapers)
Date: 2013
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