Preference of Quality or Price When Buying Consumer Goods

Ladislav ŠOlc and Jaroslav Stuchlý

Littera Scripta, 2013, vol. 6, issue 1

Abstract: The theme of the article is focused on one of the main stages of the purchase decision-making process of consumers, the quality of their relationship or the price on some of the social, geographic and product factors. The contribution mainly demonstrates the use of statistical techniques for evaluating data obtained in primary research. Preference kvality nebo ceny při nákupech spotřebního zboží

Keywords: kvalita; cena; kvalitativní faktory; kvantitativní faktory; quality; price; qualitative factors; quantitative factors (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rsg:littra:2013-013

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