The development of e-commerce turnover in the Czech Republic during economic crises: a case study

Kristína Korená, Petra Pártlová and David Vyšín

Littera Scripta, 2024, vol. 17, issue 1, 16-36

Abstract: The aim of the case study was to analyse the impact of economic crises on e-commerce in the Czech Republic. Secondary data from Google Analytics was used for the research and e-shops from four different sectors in the Czech Republic were included. Data analysis was performed using Google Analytics, Google Sheets and Google Data Studio. Ordinary Least Squares (OLS) statistical method was used to test the hypotheses using R software. The results showed that the performance of e-shops was affected by various factors including economic crises and pandemics. The relationship between economic crises and e-commerce turnover was not clear and depended on many factors. A limitation of the study was the researcher's limited sample of e-shops in the country, but we still believe that the results can be generalized to the e-commerce performing industries under study.

Keywords: online marketing; digital era; business opportunities; global trends; technological advances; e-commerce performance analysis; statistical analysis (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://littera-scripta.com/articles/the-developme ... conomic-cri-0d21e9da (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rsg:littra:2024-002

DOI: 10.36708/LS.2024.I01.002

Access Statistics for this article

More articles in Littera Scripta from VSTE
Bibliographic data for series maintained by Robin Kunju Mol Raj ().