The Use of Social Media for Communication In Official Statistics at European Level

Ionela-Roxana Glavan, Andreea Mirica () and Bogdan Firtescu
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Ionela-Roxana Glavan: Bucharest University of Economic Studies

Romanian Statistical Review, 2016, vol. 64, issue 4, 37-48

Abstract: Social media tools are wide spread in web communication and are gaining popularity in the communication process between public institutions and citizens. This study conducts an analysis on how social media is used by Official Statistical Institutes to interact with citizens and disseminate information. A linear regression technique is performed to examine which social media platforms (Twitter or Facebook) is a more effective tool in the communication process in the official statistics area. Our study suggests that Twitter is a more powerful tool than Facebook in enhancing the relationship between official statistics and citizens, complying with several other studies. Next, we performed an analysis on Twitter network characteristics discussing “official statistics” using NodeXL that revealed the unexploited potential of this network by official statistical agencies.

Keywords: social media; Twitter; Facebook; official statistics; communication (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:journl:v:64:y:2016:i:4:p:37-48

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