The Efficacy of the Promotional Operations and the Sustainable Consumption

Silvia Iftime and Emanuela Ionescu
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Silvia Iftime: “Artifex” University Bucharest
Emanuela Ionescu: “Artifex” University Bucharest

Romanian Statistical Review Supplement, 2012, vol. 60, issue 2, 107-110

Abstract: Sales promotion is today one of the vectors of marketing and trade which has an increasing professional character anchored in the current economic reality. Sales promotion refers today to products and services, manufacturers and distributors, physical brands and virtual brands. It addresses the customer, the public at large, or the professionals in the field. Sales promotion answers multiple objectives such as: make the customers become regular customers, recruiting of new customers, increase of the customer traffic at the sales outlets, increase the value of the panel of shopping.

Keywords: : sales promotion; efficacy sales; promotional efficacy; promotional operation; sustainable consumption. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:60:y:2012:i:2:p:107-110

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