Experimental Treatments in Marketing: Experiment Variables

Dan Nastase
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Dan Nastase: „Artifex” University, Bucharest

Romanian Statistical Review Supplement, 2012, vol. 60, issue 2, 333-335

Abstract: Marketing experiment is a set of operations, performed in a well defined and controlled environment, in which intentionally and repeatedly changes are caused among the factors of influence, identifying and then measuring the changes recorded by the effects.

Keywords: experiment; markteting; variable; effect factors; experimental treatment; product; price (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:60:y:2012:i:2:p:333-335

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