Customers and the Market Needs in a Different Light: Blue Ocean Strategy

Sorin Gabriel Gresoi and Alina Gheorghe
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Sorin Gabriel Gresoi: “Artifex” University Bucharest
Alina Gheorghe: “Artifex” University Bucharest

Romanian Statistical Review Supplement, 2012, vol. 60, issue 2, 395-400

Abstract: Blue ocean strategy is a innovative way by looking at the existing market and competition. The basic idea is transforming competition into an element irrelevant by creating original market areas. In today's overcrowded economy, fierce competition results the emergence of a “red ocean”, bloody, where rivals struggle to seize a "pool" of profit increasingly smaller. Blue ocean strategy provides a systematic method to create “Oceans Blue”, finding undisputed market areas, in which there is no competition. This is done by removing the traditional strategic thinking, follow some basic principles and Innovation.

Keywords: blue ocean strategy; marketing; innovation; competition; competitive advantage (search for similar items in EconPapers)
Date: 2012
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