Quick Overview of the Social Media

Marcela Ganea, Ana Constantin and Aurel Daniel Comsa
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Marcela Ganea: “Artifex” University of Bucharest
Ana Constantin: “Artifex” University of Bucharest
Aurel Daniel Comsa: “Artifex” University of Bucharest

Romanian Statistical Review Supplement, 2012, vol. 60, issue 3, 113-115

Abstract: Social Media means a new way to create and communicate with people for the sake of rather sharing information than selling. Virtual space and socialization virtual network have made it possible. By simply posting information and being able to respond and to conduct dialogues on blogs, forums etc, we create Social Media, useful in sharing information, clarifying opinions, collecting opinions in order to promote certain ideas, products, or services. It has its communication function and its marketing function, although less strong than in Direct Marketing as such.

Keywords: social media; marketing; information sharing; communication (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:60:y:2012:i:3:p:113-115

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