Approach to Risks of Marketing Activity

Dan Nastase
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Dan Nastase: “Artifex” University of Bucharest

Romanian Statistical Review Supplement, 2012, vol. 60, issue 4, 104-106

Abstract: Risk is a phenomenon that should not be neglected in the decision-making process. It is a fact because there is uncertainty and the impossibility of predicting the exact time of its occurrence in otherwords, even if there is a particular risk likely to occur or occurs.

Keywords: risk; certainty; uncertainty; business; marketing; management; economics; anticipation information (search for similar items in EconPapers)
JEL-codes: L22 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:60:y:2012:i:4:p:104-106

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