Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X

Jozef Novak-Marcincin, Vladimir Modrak and Bartłomiej Okwiet
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Jozef Novak-Marcincin: Technical University of Kosice
Vladimir Modrak: Technical University of Kosice
Bartłomiej Okwiet: Czestochowa University of Technology

Romanian Statistical Review Supplement, 2012, vol. 60, issue 4, 201-208

Abstract: “Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may contribute to the development of every enterprise operating in the national, regional or local market. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which is advertising. The following article presents the essence of advertising, its characteristics and shows four different companies that use its various forms to promote their products and services.

Keywords: advertising; enterprise; marketing mix; Internet; product (search for similar items in EconPapers)
JEL-codes: D01 M11 M19 (search for similar items in EconPapers)
Date: 2012
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