Marketingul in jurnalismul sportiv actual

Cristian Ghena
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Cristian Ghena: Universitatea Artifex Bucuresti

Romanian Statistical Review Supplement, 2013, vol. 61, issue 1, 242-244

Abstract: Nowadays we witness a huge increase in public interest towards sport and information about sport. Growing popularity of sport has attracted businessmen to this area that has become a good possibility for investments. Sport and sports journalism are representing not just social activities now, but turn out to be a part of economic sphere, therefore should act according to economic principles, particularly those of marketing. Sports journalism should behave just like any other service or product that has to be sold in conditions of the best possible visibility.

Keywords: marketing; sportive journalism; strategy; public; sport (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:61:y:2013:i:1:p:242-244

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